Design and Branding
Looking for a Maryland Designer to Elevate Your Brand and Marketing?
We strategically create your brand identity to symbolize your company's values and engage with your core audience. From logo design and typography to curating the perfect color palette, we work closely with you to build a visual style that stands out and separates you from the competition.
Types of Logos
From simple wordmarks to mascots, there are various types of logos to consider when building your brand identity. While each type of logo will have its pros and cons, a combination mark provides a versatile solution for most small businesses.
A combination mark for a small business will typically include the company name and a symbol that represents the brand. The benefit of having a combination mark logo is that each element can be used independently as well as together. When used together, the logo can be utilized in either a horizontal or vertical layout, providing options to fit every scenario.
The gallery below showcases combination mark logos that we've created for local businesses throughout Maryland. Although the majority of our clients are local, We love working with out-of-state clients as well. If you're in need of a logo and brand design please drop us a line.
What is Brand Identity?
Brand identity is the visual and verbal representation of a brand that communicates its unique personality, values, and offerings to its target audience. It includes the design elements, messaging, and tone of voice that distinguish the brand from its competitors and create a consistent, recognizable image in the minds of customers.
Brand identity is not just about creating a logo or choosing colors and fonts, but it also involves defining the brand's essence, purpose, values, and promise to its customers. It is about creating a cohesive and meaningful representation of the brand that resonates with its target audience and builds brand loyalty and trust. A strong brand identity can help a brand stand out in a crowded market, connect with its audience, and build long-term relationships with customers.
7 Elements of a Brand Identity
Logo: This is a visual representation of the brand and should be easily recognizable and memorable.
Color scheme: Consistent use of specific colors can help establish a brand's personality and make it more recognizable.
Typography: The fonts used for the brand's name and other text should be consistent and reflect the brand's personality.
Brand voice: This is the tone and style of communication used by the brand across all channels, including marketing materials and customer interactions.
Imagery and graphics: These can include photos, illustrations, and other visual elements that help tell the brand's story.
Brand message: The key message or tagline should communicate the brand's unique value proposition and differentiate it from competitors.
Brand positioning: The way the brand is positioned in the market, including its target audience and competitive differentiation, should be reflected in its identity.