Vehicle wraps are a great way to promote a business, increase brand awareness, and generate leads. Our team here at Baltimore Graphics has been producing logos and wraps for businesses throughout Maryland for over 20 years. These mobile billboards can reach large audiences and create lasting impressions daily. However, good design will be the key to finding a return on this investment.
Plan Before Design
Before design work begins, it will be essential to identify your goal and target audience for the wrap. Be specific. Who is your target audience? What do you want them to know? What do you want them to buy? What do you want them to do? What will inspire them to take action? Understanding the needs and behaviors of your target audience will help create a more effective wrap and inspire action.
Identify yourself. Utilize your logo and other brand assets your audience will recognize and remember. Having your vehicle match your website and other marketing materials will create consistency and strengthen your brand. If your company does not have a logo or brand identity system, consider working with us to create one. Your brand identity is a core ingredient of all of your marketing.
After you've identified your goal and audience, follow these three principles for effective vehicle wrap design.
Attract
Deliver
Inspire
1. Attract Attention
For your audience to read your message, they have to not only notice the wrap, but have an interest in reading it. Utilize your brand colors for recognition and disrupt the visual landscape around you. Avoid using photos. Photos have tremendous detail, requiring more time and energy to process and remember. The design should display professionalism and trust that inspire the audience to read and consider you for their needs. If you are not an established brand with instant recognition, professional brand identity and wrap design can help initiate trust and retain their attention long enough to read. A brand identity will also make your wrap more memorable. Make your first impression a lasting impression. Once you have grabbed their attention, you can deliver your message.
2. Deliver Your Message
Focus on your goal and target audience for the wrap. Market to those most likely to need your service and align the message to meet your goals and their needs. Be concise. No one wants to read a book on the side of a moving vehicle, so avoid bullet point lists and focus on the service you want to sell most. Keep it simple and you’ll have far more surface area to display your message and increase its visibility while moving or viewing from a distance.
3. Inspire Action
To be an effective wrap, it must inspire action. Trust and risk are essential factors in our daily decision-making. While design alone won’t create trust, it can help minimize any perceived risks to help initiate communication and create the opportunity to earn trust. Think of your wrap as the packaging for your product.
Guide them to your preferred call to action. If you prefer a phone call and your business has multiple phone numbers, list one and make it easy to read. Doing so will minimize clutter and avoid asking the customer to make another decision.
Consider your website a primary call to action if your domain name is easy to remember. A well designed website provides another opportunity to gain trust by showcasing your brand on another platform. Most customers will likely visit your site before calling anyway. If having the phone number and website are a must, use design to display a hierarchy of the information.
When choosing a wrap provider, it's important to consider their reputation and quality of work. Look for a wrap company that understands branding and marketing to take full advantage of what a vehicle wrap can do for your business.
If you'd like to work with our team to launch a new wrap campaign, drop us a line.